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How Courtesy Auto Group is driving growth with WebBuy
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Industry
Automotive Sales
Challenge
Courtesy recognized the potential of online sales tools early but quickly discovered that many platforms on the market fell short.
Results
Since implementing WebBuy, Courtesy Automotive Group has seen steady growth, high-quality leads, and increased profits, as well as a strong collaborative partnership with their CSM.
Key Product
Omnichannel Digital Retailing
We had tried a lot of competitors, but every tool had a good component and a bad component. What I loved about WebBuy was that it was built by dealers for dealers. All the headaches I was having, WebBuy had already solved because they understood the dealer perspective.
Kevin Aronhalt
Chief Marketing Officer @ Courtesy Auto Group
The Challenge
As early adopters of digital retailing, Courtesy Auto Group in Georgia was eager to find the best solution to meet the evolving needs of modern car buyers. Each system offered some benefits, but none provided the seamless, all-encompassing solution they were seeking that could streamline operations, enhance customer engagement, and effectively bridge the gap between online browsing and in-store sales.
The Solution
Courtesy Automotive Group chose WebBuy to deliver a seamless, end-to-end digital retail experience. WebBuy enables customers to explore vehicles and payments, get trade values, schedule appointments, purchase accessories, and complete credit applications—all from one platform.
More Than Just Leads
Since implementing WebBuy, Courtesy Automotive Group has seen steady growth and consistent, high-quality leads. Because the platform nurtures a customer through the car-buying process in an easy and transparent manner, a WebBuy lead is not just a name and a phone number—it’s a deal in the making.
"The product has been great for us at every step—from acquiring new customers to servicing existing ones. We can't live without the WebBuy platform."
Customer Engagement
WebBuy offers a smoother and more engaging experience than competing tools, helping the dealership capture and retain more buyers. Even when customers experimented with other tools, they often returned to complete their purchases through WebBuy.
Collaborative Partnership
A key factor in WebBuy's success with Courtesy Automotive Group has been the strong partnership with their Customer Success Manager (CSM). Kevin emphasized how WebBuy’s collaborative approach made a significant difference:
"Our CSM always asks, ‘What do you think?’ instead of telling us how things will work. That kind of collaboration builds trust. It’s not just a one-sided relationship. It’s one of those partnerships where you know the other side has your back. They have been someone I can count on to collaborate with and adjust our approach as needed."
The Results
Since implementing WebBuy, Courtesy Automotive Group has seen steady growth, high-quality leads, and increased profits, as well as a strong collaborative partnership with their CSM.