WebBuy Continues to Innovate

Greg Kelly

WebBuy continues to lead the industry as the Gold Standard for digital retailing. The following improvements were recently launched:

Google Analytics Integration

  • In YOUR Dealer Website's Google Analytics account, you can now analyze how your customers are interacting with your website and WebBuy. This enhancement provides significant visibility to how your customers are interacting with Digital Retail on your website.
  • Simply add your GA Tracking ID to your WebBuy Account Settings under "Providers and Recipients" and WebBuy customer milestone events will begin showing in your GA account.

CarValuator now includes License Plate entry vs. Full VIN

  • Users can more quickly move through the appraisal stage by entering 6 or 7 characters vs 17. We have already seen a significant increase in the use of this feature!
  • This is a huge time saver, eliminates potential errors, and overall makes it easier for consumers to complete the trade-in step.

Subaru Retailers Exclusive - Guaranteed Trade Program (GTP)

  • New Subaru GTP program is part of the CarValuator process
  • CarValuator can provide either GTP value or normal CarValuator number (your choice)

Google or Facebook Single Sign-on

  • Provides users with a simplified sign-in process.
  • Customers can now utilize their Google or Facebook accounts to create their Lead/WebBuy Account. - Our analytics are already showing significant usage of this feature.

Data One Integration

  • This data connection enhances tax and fee calculations especially when additional data such as GVWR is needed
  • Key specifications will be included as part of the UX.