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WebBuy recognized by Brian Pasch – Presented with AWA at NADA 2022

Greg Kelly

Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce WebBuy as a winner of the 2022 AWA Award in the category of Digital Retail Solutions.

The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, digital marketing, fixed operations, F&I, training, website merchandising, conversational commerce, business intelligence tools, video technology, OTT, and reputation management.

This year’s lineup of AWA winners included many exciting new products designed to create operational efficiencies for auto dealers, strengthen their brand, and grow their bottom line. In addition to creating new tools, the vendor community fully embraced the challenges and opportunities created by COVID and consumers’ rapid deviation from historical shopping habits.

“WebBuy is thrilled to achieve and receive the AWA award – this award represents further validation that WebBuy is a Best-in-Class solution and the #1 Digital Retail application in the industry” according to Steve Zabawa, WebBuy CEO – Cofounder.

According to Mr Pasch, “Digital Retailing is a hot conversation this year at the AWA awards, and dealers are realizing their websites or virtual showroom as a place where consumers can complete more of the sales process electronically and getting closer to transacting online to save time at the dealership. WebBuy is a unique digital retailing tool because it was built by a car dealer and it functions very well, tested in the field in real live operations. Steve Zabawa, the CEO of WebBuy is a car dealer with over thirty years experience. The WebBuy team has perfected a digital retailing system to accommodate the various needs of dealership retail models and provides dealers with a powerful, penny-perfect tool that can transact and complete the car buying process remotely.”

WebBuy (webbuy.com) is the first and only "All-Inclusive, A to Z, Amazon-like" Digital Retailing Solution for car dealership remote retail sales. At their fingertips, customers are provided with retail and lease payments and can select add-on accessories. They receive real-time trade/purchase offers using WebBuy's proprietary CarValuator, and WebBuy also provides dealer customized F&I menus. Best of all, they have an opportunity to choose between autodecisioned finance offers, with mark-ups dealers decide and control, using WebBuy's exclusive BidBoard feature.

Watch WebBuy’s AWA Award’s Video HERE