What is Omnichannel?

Digital Retailing Progression

Multichannel

Multichannel

Different tools on the Website, Showroom, and BDC

Omnichannel

Omnichannel

Integrated, seamless experience across the dealership and touchpoints

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Multichannel vs. Omnichannel

In the last 20 years, dealers added the sales channels of the Business Development Center (BDC) and the E-Commerce Website. 

The dealership has become a MULTICHANNEL sales operation, especially with the addition of true digital retailing tools to the website.

However, regardless of industry, MULTICHANNEL operations are disjointed.

OMNICHANNEL is a synchronized system that reaches the customer through multiple channels.

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Instant Trade-in Offers

CarValuator® Moves Trade-In Process Online

WebBuy brings your current trade-in appraisal process online with its proprietary, OEM-certified CarValuator® trade-in tool. Your store gives customers a real offer that they can count on adding to their final purchase. Our legal checks and balances mean that the customer is responsible for providing accurate information on their trade-in, and retailers can confirm everything before the final paperwork is signed.

Real-time lien payoffs enable the real trade equity to be included in the deal. Because the customer actively participates in the evaluation process of their trade-in, acceptance rates are higher than non-integrated, third-party tools. Appraisal details and updates are shown for full transparency. Even if a sale isn’t made, retailers can add trade-ins to their inventory.

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Showroom Process

Start at Home, Finish in Store or Vice-Versa

Maximize opportunities by giving your customer the latitude to “start in the Showroom, finish at home,” or “Start at home, finish in the Showroom.” You can even use the WebBuy “Showroom Mode,” for the entire Showroom experience, all included at no additional charge.

You can also add another “Silent Salesperson,” with Showroom Mode to slow customers down when you have more “Ups,” than salespeople in the Showroom by simply having the customer start the deal with WebBuy.

Have your salespeople handle multiple customers concurrently
“Give the mouse” to conflict-averse and self-guided customers
Complete customer flexibility to buy on their terms

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Fully Customizable

Easy to Install, Exceptional Support

Don't change your business with Digital Retail. Enhance it! Our system allows you to customize the customer experience to match the preferences of your staff and customer base.

Our implementation team will help tailor the app to your needs and you’ll also receive technical assistance on using your dashboard for reports and analytics.

You’ll receive ongoing support and optimization from your dedicated Client Success Manager that will meet with you monthly.

Join dealerships Using WebBuy to Maximize your website visitor Engagement and Sell More Cars